Thursday, April 30, 2015

Speeding Up the Drive Thru

Another McDonald's focus point, according to business media, is that drive-thru times are getting . McDonald's, once one of the fastest places to get your lunch, has become one of the slowest.
Other fast food -- and notsofast food -- places have the same problem.

In the case of McDonald's, the "blame" has been put on an increasingly complex menu.
Increasingly complex orders by the customer are also a part of the problem. When McDonald's was the Speed King of lunch, it was before Burger King's "special orders don't upset us" campaign that turned many places' efficiency inside out and upside down. (And did anyone even ask those on the front lines if this was true?) In those days, you couldn't customize your sandwich the  way it's done now. In most places, you could take standard toppings off, but were often unable to add different ones.

Maybe it's time to go back to that philosophy for drive-thru orders.

I have seen, in other places, a few ideas implemented. They seem to be effective.

1) One car, one order.

2) No orders over 25$ (or 20$, or whatever is a reasonable expenditure for under 3 minutes prep, pay, and pick up times. That number can be arbitrary or can be determined by the prices and staff available. Although I have never seen it done based on time. (ie, no 20$ orders between 11 am and 1 pm, or after midnight.) It's a consideration.

3) No orders consisting of more than 10 (or 15 or 20) sandwiches, or even total number of items ordered, possibly excluding drinks from the count.

4) a limited number of changes made to menu items, as mentioned above.

5) drinks available at the pay window, for DTs with a pay window and a pick up window. Drink only orders are a big thing and take up space in lines and at windows when they can be simply handed out with the customer's change and receipt. These are among my favorite drive thrus.

Another consideration would be some kind of cell phone damper around the speakers (and cash registers inside) People pull up to the speaker and proceed to call the family or friends and read the entire menu board.
Or they just call to chit chat while they are waiting to be waited on and become too involved in personal conversation to order promptly. And, oh yes, by the way, your order taker and sometimes the entire store, including other customers, can hear every word you're saying. It's really not a good time or place for discussing your sex life or your co-workers (who may be waiting for lunch inside.)

Anyway, customer service personnel the world over would love to see such a device used. It's time consuming and confusing to take an order from someone engaged in a whole other conversation. And it sure slows things down at the drive thru, or anywhere during lunch hour.

After that, we get into fantasy equipment. Remember, I said FANTASY. These are not for real, nor should they be. They are just sometimes nice to think about.

A giant ejector spring would be nice for cars that pull up and then do not say anything when greeted and asked for their order.

A  great big timer -- one the next car in line can see -- for customers who "need a minute" or "just a sec". The timer could activate when the person inside is ready. At least that way the next guy knows the delay wasn't from inside the store.

A recorder that plays back exactly what the customer said so they could hear how funny they aren't. Or how difficult it is to hear what they are saying over the giggles and shrieks of their passengers, radios, and cellphones. Not to mention how much personal stuff they are sharing with godonlyknows who and how many.

Anyway, these are my thoughts on increasing the speed at the drive thru. Some of the ideas are serious, some are not. Some have been done in some places, others have not (to my knowledge) been tried.

If you are a customer -- and who isn't, at least occasionally -- and you think any of these or other ideas have merit, let your local store know what you would like to see and why. Customer suggestions are the strongest motivation for many changes.

Friday, April 3, 2015

Don't Disrespect Your Customer

There has been a lot in the news and on social media about McDonald's iosing customers and losing economic growth. This information mostly concerns a specific demographic -- those around 25 years old.

McD has made some surprising efforts to try and solve this problem, to reach out to this group, to come up with solutions. (One solution is/was simplifying the menu but offering more options. Yeah.)

The following is my opinion, and opinion only.

If McDonald's wishes to retain the business of the 25 year olds -- quit treating them like they are either 16 year old employees without a clue, or the 7 year old consumers they once were. This is disrespecting the customer.

Giving them only one suggestion for a drink is infantizing.  "does-ums want some cokey-coke wiss zat?" Even parenting manuals advise offering a choice. "Would you like a coke or some coffee with that?" is a much more adult interaction.

Contradicting this is the updated healthy choice happy meal option. To order a Happy Meal now, one (customer or cashier) must read through the equivalent of a preflight check list.
Which entree?
Which size entree?
Which side? (There are four choices.)
What drink?
And, when there's a choice of toys, which toy?

Some of this can be shortened by the one choice suggestion -- and did you want apple slices with that? Would you like a chocolate milk with that? --  it can leave the customer wondering about the choices not  being offered.

Again, a subtle show of disrespect.

Each customer and each order should be treated individually, not by recitation.

Suggestive selling is a part of any restaurant experience. Yet there are restaurants that allow a customer to say, "That's all." and not insist on offering something more. Let the order placing and order taking be done individually. If the customer seems insistent that "That's all" then don't insist on insisting an addition.

Who wouldn't prefer to go to a place where they are actually listened to?

Respecting the customer will bring more return visits than forceful selling of a serving of pie (that the customer has already indicated is not wanted.)
And, often, if the customer comes around, they will decide on a little more.
Or they may just decide to come back another time, because your place really does care about their experience.

The following is speculation on my part.

Another problem that McDonald's may have with this demographic is that many of them have worked for the business.

It is most likely that most of them worked for franchise stores, as they are the most prevalent. The franchise stores often do not treat their employees according to McDonald's corporation standards. And if there is an HR (human resources) problem, the corporation does not offer back-up to the employees. They tell them to contact their HR department. Many franchises are small, three or four stores, and the only HR is the bosses/owners that are already at the heart of the problem. If someone has tried to complain to corporation, they are getting desperate. It isn't easy to get through to them for general HR problems. (There are hotlines for specific unresolved conflicts.) To be told you must return to the source of the problem for a solution is (also) disrespectful.

If the 25ers haven't worked there, they have friends or relatives who have. It seems likely to me that these customers may be choosing not to go somewhere that has treated someone (they care about) badly.

In many cases, it may be as simple as that.


I have no suggestions to offer as solutions (except allow the order taker to sometimes decide if a suggestive sell is inappropriate).
I am reporting my observations and experiences, and those of people I have known.

I hope that McDonald's is considering these factors as well as menu choices, locations, and the many, many other facets there are to running a business of that size.

If they are, if they do, then it's possible for everyone to win.






Friday, February 6, 2015

Letting Other Senses Drive

I was going to go to Tam​'s today to pick up the kids. This was around 4 pm. I started out on 32, decided to make a stop, and took out tri-county to 62. I was going to pick up 32 when I got back to it, because tri-county had ice. But I dislike 32 during the day, because of trucks and traffic, and was considering taking tri-county on into Mt Orab.
I decided I would let the traffic decide for me.
However, once there, I crossed to the center and then noticed heavy traffic coming at me. I told Tracy I should have turned.
I thought I heard a siren coming up behind me, but it must have been on 32, the radio, or my imagination.

Coming out of Sardinia, a Brown County sheriff went screaming past Heading into Sardinia,)

Coming into Mt Orab, there came a fire truck/rescue vehicle heading at us. I said to Tracy nthere must have been an accident around Sardinia, and wondered why Mt Orab was responding.

As I made the turn onto 68, here was a Ohio State Highway Patrol​ car, lights and sirens. I made my turn wide -- heavy traffic at the light at that time of day. The OSHP turned onto tri-county.
I told Tracy that maybe it was on a backroad off tri-county, because it didn't make sense that if it was on 32 they were all taking tri-county.

On the way home,  again decided to take tri-county at the last minute, but extra cautiously, because I knew something was going on along through there somehow. Even though we had frittered away some time,
if it was that bad, it would still be happening.

We heard on the radio that there was an accident that had 32 completely closed at 32 & Sardinia Mowrystown Rd, and air care was en route.  Past Steiman & tri-county, we could smell the accident.


To top that off, I just found out that my sister was the near victim of an accident way up on 125.

It was a good day to let the other senses do the driving.

(And eventually three helicopters were flown in to fly out accident victims -- of a two car crash. One car looked as if its top had been sheared off. That's all I know for now.)

Friday, January 23, 2015

DISRESPECT?

Tammy and Hazel, 1988



My stepdaughter Hazel died, heroin overdose. She was found, hospitalized, and on life support for several days.

No one told her sisters on her father's side that she was in the hospital, that she was dying, that she had died.

A friend of mine told me, and I had to tell them. (Disrespectful)

This is the sister that they -- all of Rex's family -- turned the town of Bethel upside down trying to find her so she could say goodbye to her daddy. When she got there she was more interested in zipping up her boyfriend's pants than spending time with her dad. They also just vanished from the hospital without telling anyone. We spent some time looking there, too. (Disrespectful on their part, don't you think?)


After the original news was published, Hazel was listed as the beloved daughter of her mother and her mother's 99th husband. (That number is hyperbole, not fact.)

Hazel's real father, who died without her presence, was not mentioned in the original obituary.

As if he had never existed

As if he had never been part of her life. (Disrespectful.)



I took our girls to her funeral.

If Hazel's other half sister, who in my opinion suffered the greatest loss, or her mother even spoke to my daughters, it was only in passing. (Disrespectful)

Our girls mingled, and my older daughter was asked why she was there; who was she to Hazel. (Disrespectful)
(And who the heck does that at a funeral, unless it's by invitation only?)



We sat in the back row for the service.

My daughter took her phone from her daughter (age 6) who had started playing music instead of a card game on it. She was holding it in her hand. She didn't think the child's choice of music was respectful or appropriate.

Bedamned if some blonde woman (NOT a member of the immediate family) didn't chew my daughters out about how "disrespectful:"they were for having their phones out! (Disrespectful)

I wish to hell I had known what Blondie was saying! I would have told her a thing or two about DISRESPECT! (Not to mention common courtesy and a side serving of 'mind-your-own-business.)

My girls had lost a sister, too, and were treated as if they came in off the street to get warm.

If that isn't disrespectful, what is?

Monday, November 3, 2014

I Wish I Could

I wish I could drive into a tree
.
Or follow a boat ramp into the wild and turbulent Ohio River, or maybe into the murky depths of Harsha Lake.
I probably wouldn't like drowning, though.
Too time consuming.
Too scary.

So, I'll stick with wishing I could drive into a tree.

Oh, don't worry.

I won't actually do such a thing. (Not on purpose, anyway)

I didn't do it Saturday morning, because I told Tammy we'd keep the babies for her this weekend.

I didn't do it Sunday morning, because we were keeping the babies for Tammy. (It's a little strange to keep calling Hailey a baby -- great big girl she's getting to be)

I didn't do it this morning, because I told Tammy I'd take her to the doctor on Tuesday.

I won't do it tomorrow morning, for the same reason.

After Tuesday, there will be some other reason -- probably a stupid reason to anyone else -- why I won't.

But I wish I could.
I wish I could drive into a tree.

Thursday, October 23, 2014

Grimesy Campaigning

It's that time of year again.
The time if year when it matters not what one has done -- it matters what the other guy has done worse. Or can be inferred to have done worse.
"Worse" being relative.

The necessity for smear campaigns or mud slinging doesn't seem to matter.

Senator (I think) Mitch McConnell of Kentucky is a good (or bad) example of this.

Now, I can only offer an outsider (Ohioan) point of view, but it seems that Mr. McConnell has been good for Kentucky. He does his job, which is more than can be said for the majority. He has weighed the options, made deals, voted for or against many policies and projects.
All he needs to do to campaign for re-election is say "Here is what I have done for you, my people."

Instead, he has chosen to attack his opponent, Allison Grimes.

And the grounds he is using as an attack platform are dubious, at best.
One attack was that she supported Obama.
Well, she's a member of the Democrat Party. I would be much, much more disturbed if she did NOT support the majority of her party's politics. I don't know about you, but I don't want to vote for someone who does not support her own support network. Who cannot be loyal to those she promised loyalty to.
Nope, I would not want to vote someone who stands for nothing.
Not even her own standing.

Her first ads that I saw represented facts about McConnell's attendance and voting record. His supporters immediately started screaming that she had her facts wrong and besides that, who was she to cite any such facts, when her record for another position may (or may not) be just as dubious.
Reminds me of Bugs Bunny and Daffy Duck arguing over Rabbit or Duck season.

Now, the 'scandal' of Ms. Grimes is that she won't say who she voted for.
The media is making a big deal of her refusal to answer.

Shouldn't they be making a big deal of the invasion of her civil right to a secret ballot -- an American institution, especially for presidential elections.
Besides that, who cares?
No one, it seems to me, except Mr. McConnell and his supporters, who are not in favor of voters having rights, apparently.
If she voted for Obama, she supported her party. Good for her.
If she voted for someone else, she voted her conscience, Good for her.
Why is this an issue?

Ms. Grimes has, for the most part, not dignified that issue with any comment. She certainly is not making it a campaign issue. Nor a publicity point.
For that, I would almost vote for her myself.

It should only be about who will do or has done a better job. Nothing more, nothing less.
The candidates that meet that criteria will be the ones who get my vote.
In any race.
In every race.




Thursday, August 21, 2014

Signs, Signs, Everywhere Signs

Apparently, the latest thing is Signs.

On Facebook.

On YouTube (for heaven's sake!)

Now, there's nothing wrong with signs.
There's probably good in signs -- it (they?), after all, sort of promote literacy. I say sort of, because they are not all spelled and punctuated in ways that make sense (to me, yes.)
The Written Word is not dead, after all. People are using it to make signs on social media.

If I see another sign about showing the kids how far a sign can go, I just may scream at it. This was an original and thoughtful idea the first hundred or so times it was done. Now it is overdone, and it has become the same thing as many another adult lecture on the evils of an evil world.
Who listens to that?

Or you may be looking for your biological family so you write your personal information on a sign and post a picture of you holding said sign. Exposing your personal information to all the identity thieves trolling the internet, even letting them know what you look like.
Not to mention, once your quest has been successful, for the rest of your life you will be getting clicks, clues, and info you no longer need or want. For the next fifty years. Your grandchildren may someday be sharing your picture of you and your sign.


Worse, though, at least to me, is the way signs are taking over YouTube. YouTube is a video site. Where you can talk, sing, dance, jump, play, tell stories, make a fool of yourself, sing, share, instruct, learn.

Lately, YouTube has been taken over by signers.
And I don't mean ASL.

Many many bullying stories are told by having someone hold up handwritten signs that explain, one sentence at a time, why someone did something -- suicide, attempted suicide, or self-harm such as cutting.

Wouldn't it be healthier and helpier to hear the voices of the victims?
After all, anyone can write a sign, and anyone can claim to be anyone, if there is no voice to go with the words.

Isn't the point of these videos supposed to be that the voices be heard?
Rustling paper is no one's voice when the medium is visual or aural.

Recently there has been a story making the rounds of what a mom did when the family SUV was going over a cliff. (Or something) This story is told by the daughters, one piece of paper at a time.
With a very loud soundtrack, but not a word is spoken. (That I know of. I have yet to be able to watch the so-called video to the end. It's boring to read that slowly.)

Now, obviously, they know how to add sound to their presentation.
They know how to use the camera.
The signs do indicate that they know the rudiments of story telling.

But they aren't telling anything.
One cannot even hear their emotion.

Poor Mom. Her kids love her sacrifice so much that they can't and won't even speak of it -- just wave sheets of paper around.
At least they get them in the proper order for the most part.


Ah well, as a writer, I shouldn't complain. There has been so much said -- and written -- about the demise of the written word.

Perhaps I should take this as a sign that there is still work for me in this field.

Tuesday, August 12, 2014

The American Way; The Butt of the World

Once again, in an effort to GET THEIR OWN WAY, our duly elected Congress has moved to make the USA the butt of the joke in the global community. They have approved an action to sue the President for not being a good president.

The idea does have some intriguing possibilities. These Congressmen (and women) might want to think carefully about what doors they are opening. Imagine if we could all start suing politicians for being liars or for not keeping their promises!
Although, of course, they would limit the sue-ability to the president, I'm sure.
As they have done/are doing with the term limits question. (In case you missed it, it is okay to limit the tenure of the presidency, but term limits for the Congress are unconstitutional.)

But that isn't the issue.

The issue is that they are making the American Way of government into a Joke and a Failure in the eyes of the world. Something that, were they doing their jobs, they would be making great efforts to resist.
But it's okay. They can blame it all on the president, and the gullible (and mostly nonvoting but vociferous) citizens of the USA will jump on the bandwagon and Facebook and yell "Hell Yeah!"

Don't get me wrong. I do not think Mr. Obama is the world's greatest president. I did not vote for him. He wasn't my choice. He isn't my choice.
And, (speaking of term limits) he will be gone in a brief but endless couple of years. We've survived six years; we can endure two more.

But he was the choice of the percentage of the population that cared enough to get off their butts and actually vote. I have to respect that. If I can't respect the results of an election, why am I voting?

Once elected, the President should have the public support of his (our) Congress, and of the, for the, and by the people who cared enough to elect him.

Privately, there is always room for discussion, argument, discord, dissent, and any other word you want to use for being adamantly opposed to everything you disagree with.
That's the American Way.

I object to the American Way being made a mockery of.
I object to the American Way being made a joke in the eyes of a world watching to see if a democratic republic is a viable form of government for longer than a couple centuries.
I object to the American Way being exploited for financial gain and publicity by some rich white guys having temper tantrums when they don't get their way.

Oh, didn't you know?
Most of the Congress is lawyers, judges, etc.
They make up their own laws and collect their fees.
At your (and my) expense.

If you don't like this president, get off your duff and vote for someone you do like.
THAT is within your power.

In fact, that IS your power.

Just do it.