Saturday, December 18, 2010

Ads that Subtract

It's no wonder the rest of the world sees Americans as frivolous or having no concept of the "bigger picture. If they see our world through our advertisements, we're pretty stupid and extremely small minded. The latest TV ad battle seems to be toilet paper wars.
I think we all agree that toilet paper has one basic function. To "you know," as one coy commercial puts it. That commercial goes further. It wants tp to "you know" without "you know."
Aren't you going to wash your hands anyway?

Then there are the bears. (Who have houses, by the way, and don't necessarily have to "you know" in the woods.) These bears become alarmed at tp sticking to the bottom. Surely that is because they run around bare-bottomed? If there's ever any danger of someone observing toilet paper stuck to me, I'll shower first and then try to avoid having to "you know." Heaven forbid tp lint on my bottom!

These bears are so enamoured of their lint free super strong extra soft toilet paper that they spend minutes of my time singing love songs to it.

Strong paper should be for making strong statements -- in writing, in printing, in fiction and in fact. Not for a single-use purpose and then flushed away.

What a waste!

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