Now that gasoline is over $3.00 a gallon, even the service stations don't rush to put up their prices. Some few places let their signs fall into disrepair, surviving on convenience customers instead of competing actively for business. Others are looking for new ways to attract the drive-by consumer.
The price signs proclaim 3.09 for regular, 3.45 for diesel, and under those there is often an .89 or .99. Now, it has been a long, lo-o-o-o-ng time since any service station has sold anything for so low a price. What could this alluringly priced item be? Why should I stop here instead of there?
It is coffee.
Gas stations are pricing their coffee on their street signs, in an effort to get you to stop here instead of there. The emphasis is no longer on fueling your car, but on keeping you going. They know the gas prices will no longer bring you in, but you still need some reason -- any reason -- to prefer their business to the next one down the road.
So they offer coffee.
Any kind, any style, any size. Well, some places have any size for .99. Others have 16 ounces for .89.
Just like with gasoline, it depends on where you stop.
No comments:
Post a Comment