They say the world gets smaller every day, especially with the Internet so readily available.
I'm pretty sure the world is approximately the same size as ever, but people and how they communicate are very different.
What I'm not sure about is whether or not this is a good thing.
Easy access to the World Wide Web offers any business a larger audience for its product, whether that product is a twice weekly scribble, such as this blog, or selling services like Time-Warner Cable or Verizon, or marketing goods as Amazon does.
Big audience, big sales should somehow equal better service or maybe even (gasp!) better service for your Primary Customers.
Because really, even though the prospective market is there, if your product is for a targeted audience, wouldn't you rather hit the target? And isn't the closer you get to the bull's eye supposed to be better?
So why are local news stations featuring interstate and international stories instead of what is happening in their areas?
Most news stations are located in or near big cities. Most of these cities have vast suburbs, exurbs, metro areas, and sometimes overlap other cities. (Or sometimes not.)
In all these --urbs of these cities, there are many many things happening; things that are newsworthy, especially to the residents and neighbors thereof. There are car accidents, barfights, break-ins, buildings giving way, murder, shooting, ambulance calls, fires, runaways, shoplifters.. Not every county, town, village, hamlet has all of these every day, although it seems the city does.
But one of them has one of these things happen, at the very least. Several of the outlying areas could have several things happening. You never can tell. And your local newa may never tell you.
The 'local' city's news, both on air and on social media, sees more importance in reporting a housefire across the country than one across the county. Somehow the availability of all this news minimizes what really is important to their 'local' audience.
The really annoying thing is many of these sations like to brag about how "Local" they are. Some of them have "Local" as part of their program name. Some have "Local" as their website address.
So why, near Cincinnati, am I being inundated with news and news clips from Colorado and New Jersey, about mundane events such as runaways and bar fights. We had both of those two towns over, in all four directions.
Will we get to see out "Local" stories on the Denver news?
I'm pretty sure the world is approximately the same size as ever, but people and how they communicate are very different.
What I'm not sure about is whether or not this is a good thing.
Easy access to the World Wide Web offers any business a larger audience for its product, whether that product is a twice weekly scribble, such as this blog, or selling services like Time-Warner Cable or Verizon, or marketing goods as Amazon does.
Big audience, big sales should somehow equal better service or maybe even (gasp!) better service for your Primary Customers.
Because really, even though the prospective market is there, if your product is for a targeted audience, wouldn't you rather hit the target? And isn't the closer you get to the bull's eye supposed to be better?
So why are local news stations featuring interstate and international stories instead of what is happening in their areas?
Most news stations are located in or near big cities. Most of these cities have vast suburbs, exurbs, metro areas, and sometimes overlap other cities. (Or sometimes not.)
In all these --urbs of these cities, there are many many things happening; things that are newsworthy, especially to the residents and neighbors thereof. There are car accidents, barfights, break-ins, buildings giving way, murder, shooting, ambulance calls, fires, runaways, shoplifters.. Not every county, town, village, hamlet has all of these every day, although it seems the city does.
But one of them has one of these things happen, at the very least. Several of the outlying areas could have several things happening. You never can tell. And your local newa may never tell you.
The 'local' city's news, both on air and on social media, sees more importance in reporting a housefire across the country than one across the county. Somehow the availability of all this news minimizes what really is important to their 'local' audience.
The really annoying thing is many of these sations like to brag about how "Local" they are. Some of them have "Local" as part of their program name. Some have "Local" as their website address.
So why, near Cincinnati, am I being inundated with news and news clips from Colorado and New Jersey, about mundane events such as runaways and bar fights. We had both of those two towns over, in all four directions.
Will we get to see out "Local" stories on the Denver news?
