Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Friday, November 29, 2013

Brown Thursday? Are you kidding me?

I mean, what makes it brown? The shadiness of forcing minimum wage part timers away fro their families so the rich can get richer? That is shady, to say the least.

It's been a big item in the news and on social media this last week.
Boycott Walmart -- after you start a riot over a tv.
Don't shop K-mart, Target, Big Buy, Best Guy, etc --make sure you bundle up while you wait in line even before Thanksgiving.
Other news stories about how more people than ever will be eating out. Well, they wouldn't/couldn't if the damn restaurants were closed, could they?
Unless they want to line up two frigid nights ahead of time.
Oh, gee, if I want to wait for a meal I can just go "Home" for the holiday and spend it with family!
Silly me.


I would love to blame the media.  Heaven knows they feed the frenzy. Out interviewing the idiots waiting in line on Wednesday. In the stores , with cameras and publicity and regalia and rigmarole on Thursday.
But, in this case, they are doing their job, somewhat. They are reporting on the news.
Not that there is anything "NEW" going on -- this is the fourth or fifth year for this nonsense.

I think they could help.
They don't need to report their precise location when they are broadcasting the Idiot's Lineup.
They don't need to tell everyone which mall they are covering.
They don't need to reveal sale items.

People want to be on tv (and You Tube) and they want to be known for getting good deals.
The stores want all the free publicity they get, and the News Outlets give them that in spades. They don't have to pay a penny.
It's all profit for them.

And that's all you are, if you are foolish enough, or maybe desperate enough (if you happen to be one of the slave wage laborers.)
You are profit.
You are dollar signs.
You are dollars.

You are not a person.
You are not a parent.
You are not a valued ... (customer, consumer, member of the team, part of the staff-- you choose.)

You are profit.

So -- how do you see yourself?

And did you spend your Thanksgiving stuffing your face or stuffing their already bulging wallets?

Tuesday, September 3, 2013

NOT My News

They say the world gets smaller every day, especially with the Internet so readily available.
I'm pretty sure the world is approximately the same size as ever, but people and how they communicate are very different.

What I'm not sure about is whether or not this is a good thing.

Easy access to the World Wide Web offers any business a larger audience for its product, whether that product is a twice weekly scribble, such as this blog, or selling services like Time-Warner Cable or Verizon, or marketing goods as Amazon does.
Big audience, big sales should somehow equal better service or maybe even (gasp!) better service for your Primary Customers.

Because really, even though the prospective market is there, if your product is for a targeted audience, wouldn't you rather hit the target? And isn't the closer you get to the bull's eye supposed to be better?

So why are local news stations featuring interstate and international stories instead of what is happening in their areas?

Most news stations are located in or near big cities. Most of these cities have vast suburbs, exurbs, metro areas, and sometimes overlap other cities. (Or sometimes not.)

In all these --urbs of these cities, there are many many things happening; things  that are newsworthy, especially to the residents and neighbors thereof. There are car accidents, barfights, break-ins, buildings giving way, murder, shooting, ambulance calls, fires, runaways, shoplifters.. Not every county, town, village, hamlet has all of these every day, although it seems the city does.
But one of them has one of these things happen, at the very least. Several of the outlying areas could have several things happening. You never can tell. And your local newa may never tell you.

The 'local' city's news, both on air and on social media, sees more importance in reporting a housefire across the country than one across the county. Somehow the availability of all this news minimizes what really is important to their 'local' audience.
The really annoying thing is many of these sations like to brag about how "Local"  they are. Some of them have "Local" as part of their program name. Some have "Local" as their website address.

So why, near Cincinnati, am I being inundated with news and news clips from Colorado and New Jersey, about mundane events such as runaways and bar fights. We had both of those two towns over, in all four directions.

Will we get to see out "Local" stories on the Denver news?



Monday, August 26, 2013

Bully Entertainment

How many of you are watching programs like Impractical Jokers or Deal With It?
You know, those shows where they bully people into doing stupid things?

Oh, you think it's not bullying, because they are getting paid for it?
It's not bullying because they agreed to it?
It's not bullying because they are just stupid for doing it and therefore deserve anything they get?
It's not bullying because it's funny?

Which of those excuses are not used by the REAL bullies of life?
Maybe the one about getting paid? You've led a charmed life to have never been the victim of a workplace bully/boss.

Money, of course, excuses all sorts of bad behavior in this world. Just look at our lawmakers.

Let's put aside the money issue. Children don't know too much about money,  nor do they value it as adults do.

Do you have or are you around young children?

What are they seeing when they watch you watching and laughing at these programs?
They see you, one of their role models, being amused and entertained by some people coercing other people into doing sometimes cruel, sometimes careless, sometimes dishonest activities. It doesn't matter what they are doing, or why.

The children see you laughing at the results of bullying.

How are you going to explain that to them?
How are you going to stop them from emulating this behavior that gets all this favorable attention from you?

What are YOU going to do?

Monday, July 8, 2013

News from the bucket list

There's another story in the news about someone skydiving and checking it off their "Bucket List."http://www.local12.com/news/local/story/Two-Local-Paraplegics-Skydive-From-13-500-Feet/edn9aifvi0ylJxOHi28BHw.cspx


If the media is to be  believed, every person on earth has an overwhelming desire to plummet to earth. News, movies, songs.

I just don't get it. I never will, so don't bother explaining. It's something I truly do not wish to understand. If the epitome of your life is to do something expensive and foolhardy, then I'm not sure I know you at all. Or want to.

I blame the media for a lot of this foolishness. Some 97 year old woman, once upon a time, fulfilled her lifelong desire to jump from an airplane, and the story was an immediate hit.
This was probably in 1934, when airplanes and 97 year old women were rarely paired. There was no instant news, no sharing everywhere, and only her friends knew, even after word got out.

In those days, skydiving was news.
97 year olds were news.

Nowadays, there are skydiving clubs around every city, and 97 is peppy if elderly. Neither item is news.

But, for some reason, this is consistently treated as "NEWS."

You want to know about bucket lists?
Visit a nursing home.
Visit the oncology floor in the local city hospital.
Heck, visit a veterinarian, where pets are freed from pain as loving companions linger near.

None of these people are mourning the fact that they didn't get to jump out of sn airplane.
None of them are regretting that they never jumped from an airplane.
None of them see that as a legacy to be treasured in any sense.

There's a saying about nobody having his tombstone engraved with "I wish I had worked more"
No one has asked that be put in his obituary.
I'm pretty sure no one has engraved, "I wish I had jumped from an airplane."
I'm pretty sure no one has put NOT-skydiving in a loved one's obituary

Please stop treating this as a legitimate news story.
It isn't.

Tuesday, April 16, 2013

Blame in Boston

Yesterday, someone or someones blew up the finish line at the Boston Marathon. People were hurt -- a former political in from Ohio was quoted as talking about arms and legs falling everywhere. An eight year old child was killed. The death count is probably not yet final, as the injured try to recover and some may not be able to withstand the shock.

Someone seems to have thought it would fun to blow up a garbage can. Maybe. At this time, that's the most consistent story I've heard of the actual bomb. I don't know if it's true.

I'm ashamed, though, of the immediate reaction of too many fellow Americans. The first impulse of those. The first thought of too many of us who could not be there "doing" is to decide which foreigners they should blame. Which Arabs.

Now, it is possible that this was Middle-eastern based. It seems unlikely to me. None of them have stepped up to brag about it. Of course, it's possible they feel it was a failure, as only three died, and there are talks of five or twelve other bombs planted everywhere around the city -- and a fire in a library that was NOT involved.

Let's not place blame until there's been time to look around.. Let the healing begin, let the families regroup, let the experts take a look before we even think of who we can blame. Let's have cause.

I do wish the media would back off. At this point, they are only spreading hysteria and possibly misinformation.
"new information" was just headlined, but the new information is yet another runner talking about he was just running long and heard an explosion and saw smoke. Umm-- sorry. The first thing known was there was an explosion and smoke. A new mouthpiece is not new information. Let's not confuse the two.

The Boston Marathon is a race. A race where endurance and completion of equal importance to winning, being first.
Let's use that objective and have that goal, in finding the perpetrators and punishing them. The first -- runner,or  thought is not always the finest

Wednesday, March 20, 2013

March Madness


It's the media-popularized time of the year known as March Madness. Once again, despite war and accidents, despite car crashes and violent smashes, despite missing children and murdered mothers, despite life and death proceeding as always, the most important question on the public's mind is "How are your brackets?"  
Some media outlets are brave enough to query "What do you think of March Madness?" The only acceptable response is of course what great fun it is and how it is looked forward to since last April, I presume.
Oh, they will occasionally cite a negative response so that the rest of the world can chuckle and shake their head at whatever the poor sap is missing. 

March Madness used to be about cabin fever, when winter and being confined made us crazy to get out and just go outside and do anything. Or stay inside and commit murder. March madness was the grass growing and the sap flowing and life surging against the icy bonds.

This modern definition of the term is to stay sitting inside, huddled around (or worshipping at the feet of) an electronic device while watching others run and jump and play. The worshippers then scribble and draw patterns on paper. Sometimes this is for the privilege (?) of being right; often it is for the exchange of other pieces of paper, usually green.

March Madness indeed.

When the green is showing beneath sludge and snow, peeking out from odd corners,; 
when the sun pours gold upon all who venture out; when daylight outlasts the dark night' why does anyone WANT to remain huddled in allegiance to a radiant square? When the air is fresh and clean and by breathing in you can taste the tang of green-and-growing things, why does anyone want to remain in a place that reeks of months of confinement? When spring is in the air, it is madness indeed to remain in stasis.

 


Saturday, November 17, 2012

Blacker than Friday

is 'Black Thursday'
is the early Black Friday sales.

I don't know which I despise the most.
Yes, I said despise. As in disdainfully hate, loathe, and dislike. ALL.

Years and years ago, back in the last century, Black Friday sales used to be FUN! Hurtling through the dark early morning hours to go to stores never worth going to at other times. Hitting the 4 am openers, and then the 6 am early bird stores. Buying gifts that could not be afforded otherwise.

It wasn't even too bad when the "Black Friday" thing became part of the annual routine. The sales weren't as spectacular -- usually they are ordinary mark-downs of last year's leftovers -- and the fun wasn't there because too much traffic was taking its place. Everybody that wasn't working was hitting the sales.

Even the hysteria of  'limited number of items' (because they are selling last year's no-sells) was somewhat tolerable from a distance. Stupid, but tolerable. No one should be assaulted over a toy.

Now however, the whole thing has morphed into blatant money-grubbing. The stores started opening late on Thanksgiving Day, then they started being open "All Day" on Thanksgiving Day.

This year the Black Friday sales all were 'leaked' early, and have been underway for at least a week. There's still a week before Thanksgiving.
I haven't shopped any of them, and there are stores I won't shop, even when it is actually time to do so.

These stores -- Target is one of them -- are making it mandatory for their workers to come in on the holiday day. Yeah, they'll pay time-and-a-half (maybe) but that isn't the point. To many people, especially minimum wage workers, time spent with family is more important than all the money in the world. At least for that one day that is supposed to be about appreciating who and what you have.

I have no problem with the stores being open -- if the people working there want to be there. I always wished I could go to work, maybe, after the meal and the dishes and the guests went home, and the only thing on tv is football games. I'd have volunteered.

There are people to whom Thanksgiving is yet another lonely day, and they'd work or not, however it works out.

And if a store doesn't have the staff to work that day -- that special, family holiday -- then they shouldn't open, or should perhaps only have some areas open (no coffee shop, no fresh-sliced deli, etc.) They should respect the employees who want to respect their families -- not drag them out and demand they deal kindly and patiently with rude and demanding people.

Yes, I categorize the precious customers that way, because for the most part it is going to be the greedy people out grabbing goodies. The "real" people will be at home with their families, especially during the early part of the day.

And if you do go out, after your family's festivities, please remember to thank those who serve you in any capacity. A heck of a lot of them are there because they have to be, not because they want to be, and that's just not fair.




Thursday, November 1, 2012

Thanks Giving

We all have a lot to be thankful for. What's "a lot" to me may be only a little to you, but it's the size of the thankfulness that counts more than what the thankfulness is for.

I bring this up for several reasons.
1)A Facebook friend posted a 'month of gratitude' status.
2)We have, mostly, survived a natural disaster. It could have been so much worse. Those where it hit the hardest and are still being hit -- one horror after another -- are a reminder to those of us not afflicted.
3)It's November. Halloween is over. It's time for Thanksgiving here in the US.

Do you hear that, people? Media? Advertisers?

Halloween is over. It's time for Thanksgiving.
Not Christmas.
Not "the Holidays"

Thanks Giving.

Yesterday, a commercial for a local station's news had a cheery voiced woman announcing "Halloween is over. Time to gear up for the next holiday. This years must have-toys for Christmas. See our story at five."

I don't watch that station's news and very little of their programming anyway, but really? How many stories will they be doing four weeks from now on "Thanksgiving, the forgotten holiday?"
Hypocrites.

I tried to post a protest on their Facebook page -- it wouldn't take. Tried several times. Tried liking/friending to be able to post, still couldn't post. I undid that pretty quick, you can bet.

The media will all do/make/have big stories about the "rush to Christmas." I've already seen a few. The problem is -- they are a large part of the problem. If they didn't do stories on the top ten must-have toys. If they didn't preface miracle/ goodwill stories as early Christmas.

Imagine if the news (local, national, or its own private network) didn't run ANY Christmas stories until after Thanksgiving. The holidays wouldn't be so rushed in and pushed into our consciousness, and the stories themselves would be more special, more effective. They would have their own place to sparkle and shine and move people if they were treated as the seasonal treats that they are meant to be.
To help explain -- candy corn is available year-round, but it doesn't taste the same in April as it does in October. Jelly beans aren't the same in October. Because that is the time and the place for them.

Oh advertisers are more obviously guilty, but how would it benefit the advertisers if the media ignored their pre-emptive extravaganzas, such as top-ten lists? If those news people weren't attending these events, the advertisers would lose money and maybe even actually have to pay out for their ads.
Isn't that what they are supposed to do?

And the fourth item on my list has to be
4) Us. People.
We need to take this time, to make this accounting of our lives, our families, our things. We gripe and complain, true, but what effect can there be when we watch and buy anyway?

It is OUR power to change things. Let's stop talking and start thanking before we shop.




Friday, October 5, 2012

Discussing "THE" Debate

from Dictionary.com

de·bate  (d-bt)
v. de·bat·edde·bat·ingde·bates
v.intr.
1. To consider something; deliberate.
2. To engage in argument by discussing opposing points.
3. To engage in a formal discussion or argument. See Synonyms atdiscuss.
4. Obsolete To fight or quarrel.
v.tr.
1. To deliberate on; consider.
2. To dispute or argue about.
3. To discuss or argue (a question, for example) formally.
4. Obsolete To fight or argue for or over.
n.
1. A discussion involving opposing points; an argument.
2. Deliberation; consideration: passed the motion with little debate.
3. A formal contest of argumentation in which two opposing teams defend and attack a given proposition.
4. Obsolete Conflict; strife.






I'm beginning with the formal definition of debate here. Seems like there are many who have no comprehension of what the word means. Sadly,it is supposedly intelligent people who lack this understanding of the definition. Newscasters, reporters, editors.

There was a Presidential Debate the other night.

Not, as the name implies, a debate between presidents. Nor was it a debate about presidents, except tangentially. It is a pre-election debate for presidential candidates. One of the candidates is the current president.

A debate, as you can see from the definition, is basically a discussion -- just like the one we're having here. (Not exactly, since you lack the ability to respond as I'm speaking.)

Discussion of this, of that -- it can even be considered an argument, but that usage has, until now, meant in a formal sense. Not petty kindergarten squabbling.

This is important, at least to me, because there was very little attention paid to or reported on any actual debate topics. The debates had barely started when the media morons began trumpeting "Romney is winning!"


How the Blankety-blank blank does anyone win a discussion?

How do they win a discussion when that discussion has barely begun?


It didn't get any better, folks. I don't know what the debates were about. I don't know what subjects were introduced, what answers either candidate had, or whether either had a solution that was markedly different from the other guys.

As a matter of fact, I don't know if there were any other candidates present or if it was just the two Mr. BigBucks BigMouths running. They were the only two mentioned. There are other candidates, voters. Some of them have great ideas and reasonable policies. Look them up.


I don't know because no one reported on this. No one cared to do straight reporting for those who couldn't/didn't watch the live event.

And if it were a matter of winning -- so what? If winning a discussion means anything at all, I'm pretty sure it does NOT mean winning the election, although Mainstream Media would like you to think it's in the bag now for their guy.

Mitt Romney won the primaries because he could beat Obama -- not on issues, performance, promises, or politics -- just because he breathes higher class air, I suppose. I have yet to figure that logic. See previous blog:http://www.blogger.com/blogger.g?blogID=7971544013891065437#editor/target=post;postID=8130718494167114723

Now he has 'won' a debate -- what does that mean?

It means he talks faster ?

There's the solution to our problems! A slick fast-talker. He must be made to be President! He out-talked the man who was actually working at running the country (possibly badly, but trying) while he was rehearsing his party lines and preening in his mirror.

I'm saving my vote for the election. That's the only WIN that counts.















Wednesday, July 25, 2012

Chaos in Colorado & the Right to Know

Last week, there was a shooting in Colorado. No doubt everyone has heard of it by now, and they've heard misleading quotes, incomplete assessments, rumors, outright lies, and everywhere the young man's name all over the news. We've seen it and him and he knows he's going down in the history books, so now he's going to act or claim crazy. (As if a sane person would shoot up a theater and booby trap his own home.)

I'm not naming him. There are enough people and mechanisms doing that, and that is what this young man is eating up. He's FAMOUS! He's INFAMOUS! He's on the Front Page, he's the LEAD Story, he's on YouTube, he's shared and reshared on Facebook and other social media.

Everyone knows his name. He can sit back and wallow now. And that's exactly what he's going to do.

To most of the public, especially the politically attuned, the Horrible Happening is a new reason to scream and open debates about gun control. It is somehow the fault of the guns that they were amassed and misused in this fashion.
To me, the issue should be about the media. The Fourth Estate.
We have freedom of the press. That's a good and wonderful thing.
Until something like this happens.

The  media is helpful when there is a question of locating a perpetrator or suspect. The media is at its best when reporting events as they unfold. The media is a force to be reckoned with when someone in the public eye is trying to hide secrets. The media tells us we have a right to know, and they will inform us. They can keep us informed of all rumors and speculations as long as they say they are rumors and speculation. Reporting of the booby traps may have saved lives.

But what, exactly, do we have a right to know about? What is needful and/or entertaining and informative? Do we need to know, on a national level, speculation and gossip?
 Is it right to be shoving their microphones into the faces of families waiting for someone to come outside from the scene of a massacre? Is it our right to know when they finally accept the unbelievable unacceptable fact that their loved one is not coming away from the scene?
Is it our right to know what a mother thinks when her son has admitted to this type of horror? Has she no right to the privacy of thought?
Do we have a right to know about every clipped toenail or late bedwetting incident ever in the guilty person's history?
Do we have the right to decide -- believe -- he's guilty before there is any sort of due process?
Does the media have the right to claim our right to know gives them the right to lionize punks and publicity hogs?

There are no easy answers, which is why the problems have been unresolved for so many years. There is a right to know, but who can or should decide what anyone else has the right to know?  Is there, or should there be, a time that it's right to know.

Difficult questions that need to be looked at and discussed and worked on as intently as gun control or defining insanity. It's no wonder that policing authorities try to conceal identities and evidence from the press. Irresponsible reporting compromises deaf, dumb, and blind justice.

And then, there  are young men like this "joker" who do the deed, then, when the media is fully present, walks up to the police and says "Yeah, I did it," then spends the next three days -- or three months, three years, three decades -- smirking and preening and posing for the cameras.


He has the right to know how important he is


Wednesday, July 11, 2012

TV judges and Social Security

I think they all need a crash course on Social Security laws. Of course, I also think anyone with a Social Security payout problem needs to take their case to Social Security, but there is probably a backlog, for one thing. For another, one wouldn't get to be on TV (or get paid for suing) if they handled their problems that way. I'm not real sure what the appeal is in displaying one's ignorance and stupidity (two different things) all over the world, but it seems important to many people.

And, yes, I will watch you air your dirty laundry. It helps me know how to keep mine unexposed. Judge shows are pretty good for quick character studies, and sometimes name finding.

The judges have different personalities and different agendas for their shows. The People's Court bends over backwards, usually, to apply the law of the state where the litigants live. That's a lot of work, and the result makes for educational entertainment most of the time. Judge Judy doesn't really seem to care what the law may be. Her 'courtroom' is her kingdom, and she makes all the rules -- even if they aren't the law of Anywhere Else. The other programs fall somewhere in between.

Recently there have been quite a few cases dealing with Social Security (and its affiliate programs) issues. Usually someone squabbling over who should get payee money for children, but not always.

One case was a man whose girlfriend 'stole' his payments while he was incarcerated. She used his money to maintain his apartment, buy his bills and other horrible misspending.

Prisoners are not allowed to receive Social Security payments, according to the documents my husband received. When you 'become incarcerated' your benefits are supposed to be suspended, until such time as you are no longer incarcerated. No exceptions, although there is an appeal process of some sort.

So why is the judge not educating people that this is an illegal act, if s/he must hear the case on TV?

Other cases involve payees of SS or SSI for the disabled . Now, any monies accumulated before payment is made should go to whoever is taking care of the child or person. Roof over the head, food in the mouth, entertainment, education, clothes on the back.
It is NOT for whoever takes custody later.
It is NOT to be saved up for college. In many cases, especially with SSI, if there is any 'extra' income, there will be no payments. The payments are to help support the recipient with basic payments.

Social Security can, and does, ask for an accounting. Every year there's a paper to fill out. Every now and then, the payee for the recipient has to haul off a year's worth of receipts and canceled checks and bank statements to the local office and show that the money has been used to pay the person's fair share of expenses. (In a four person family, each person can be responsible for no more than one-fourth of regular living expenses. Specific expenses for the individual for personal needs and medical expenses are handled differently.)

Whoever paid for these things during the waiting time is who should get this money. Period. The end. That, too, is spelled out in letters and forms the government sends out when there is a new judgement on receiving benefits. It doesn't belong to the recipient, unless there is leftover. It doesn't belong to the next person to take over -- except for that leftover.

Why do I know this, and so-called experts -- even ones who do detailed research -- don't?

Who educates the educators?


Thursday, March 22, 2012

Citizen Journalism: Don't Do It

One thing that makes me really angry is the claim so many media outlets are making to have citizen journalists. Most of theses claims start out fine and good, but they end up being nothing but crap.

No, they end up less than crap. They end up being nothing.
Nothing at all.

I don't know what happens. The person responsible for overseeing that moves on, gets bored, finds another job and doesn't train a successor. Maybe the successor gets bored and finds another job.

I signed up for our local writers group to be a 'citizen journalist' in two of the local papers. One Brown County paper (The Brown County Press), one Adams County paper(The People's Defender). I'd write the articles, and submit them online (for the online editions of the paper.) The person at the other end had to approve the articles and then okay them before they could be posted.
I have no problem with that. If there isn't some regulation, anyone would say anything, and respectable newspaper sites would soon all look like Topix sites. Even Citizen Journalists should be concerned with concepts that at least resemble news instead of middle school name-calling.

The problem occurs somewhere down the line, when things change at the other end of the process. The CJ blogs in the Brown County Press lasted just under a year before the editor at the other end just quit approving things for publication. Nothing was going through. It wasn't just our articles that weren't going through, it was anyone's. Everyone's.

No Citizen Journals were being furthered, but the blurb remained on the website encouraging  sign ups.

The People's Defender stated that after they got a feel for your writing, if all was well, they could and would set the articles to auto-approve. I could write them, and they would post. Good deal.

Except that within three months, no one there was approving anything. let alone setting anything up for automatic. It was, and is, very much like throwing one's words into a black hole.

I have a lot of articles submitted and never approved. What am I to do with these articles? True, they are no longer timely, but that isn't always an issue. These are my words, my work, and I crafted them as carefully as I could. They were intended, after all, for a journalistic website.

I can't use them anywhere else, since they more or less belong to the papers they were intended for. Even if that isn't strictly true, I can hardly take the articles elsewhere. What if someone decides to go ahead and publish them, even after all this time? How does that make me look, as a writer striving for professionalism?

If you are thinking of signing up somewhere locally as a citizen journalist, please consider these points. Check out the editor, check the execution. Don't let your work go to waste in someone else's database.

Thursday, March 1, 2012

Blown away -- Mild winter to Wild Spring

I guess it's official. The Winter that wasn't is over. We had tornadoes across the middle of our country yesterday.

Tornadoes! In February?

All too often, the result of a mild winter is a wild spring -- and summer, and fall. I've seem tornadoes into November. But starting in February? Even in tornado alley, that's unprecedented.

And they came at night, roaring into and through the lives of the sleeping, turning night time into a time of horror and dread. How many people, old and young, are going to have PTSD at bedtime for the rest of their lives.

Tornadoes scare the hell out of me. Night time tornadoes, like these, are terrifying to think of. Way too many people had to live that terror -- and some of them did not survive it.

The big news is Branson Missouri, a town that made itself into something newsworthy. It's big claim to fame is that they can put on big shows with big stars. Fortunately -- let's all take a big sigh of relief -- it's not yet 'the season' and there were no celebrities to be displaced or disturbed or wakened. Thank God for that! Let no one, not even Mother Nature, disturb the stars.

In the meantime, Harveyville Kansas,  Harrisburg Illinois, Elizabethtown Kentucky are among the places digging out the dead and injured and just plain stuck. These are among the places trying to find where to even start digging out. These are among the places that may have had F-4 or F-5 twisters, and whose towns have been permanently marred.

But, Let us all be happy that Branson (where the storm was F-2) hasn't been destroyed and suffered relatively minor damage. The stars still have a place to play come summer.

Thank goodness everyone is not so blind as the media. Rescue efforts are underway and helping hands being extended to ALL the places and people in need. I'd like to especially commend Lowe's, who must keep a rescue team ready. They are already responding with donations and helping hands, to crossroad towns and small cities alike. Thank you.

And thank you to everyone who is doing what they can, if it's only a brief prayer between pouring cups of coffee or changing diapers.

It's going to be a long season. Keep ready, everyone. Don't be caught sleeping.