In the Box

Advertising is weird, and keeps getting weirder. At the least, it is out of touch with how people actually live. And I wonder if the package designers are the ones selling the product instead of the product manufacturers.

I am talking about cold medicines. The monkey on the cell phone, the man watching the movie. Especially the man watching the movie. He coughs so his wife can't hear the denouement, so she runs to the bathroom and takes a BOX of cough syrup out of the medicine cabinet. Then, when the child comes down coughing, she gives him the box.

Wouldn't it be more effective to give him the medicine? How many of us keep cold medicines in their boxes, after they've been used? If we have vast spacious medicine cabinets, we may put the boxed product in there until it's opened, but wouldn't we throw the box away after that? And do we hand off the package to our children so they can self-dose?
(My evaluation of the situation is that people who keep medicine in boxes in their cabinets must be a little on the stupid side. Just my opinion.)

As for the monkey-- well, he's either in his bed on the computer or standing in the cold aisle with his $ell phone. He's choosing his symptoms and picking out which ones he has to choose the proper meds. In the at- home- in -bed ad he then goes out to buy what he needs.

I want that monkey's cold. He can have the one I've had this week. My version of shopping for the cold has been to go into the store and grab something that has worked in the past. Standing waiting for checkout takes all my energy. I ain't standing in the aisle reading labels or applying phone applications.
I'm sick, I want medicine, and I want to go home.

And if the medicine is a bottle in a box, you can bet I'm not going to put the darned bottle back in the box before I go to bed -- without monkeying on my computer!