fat getting fit

Why do the ads for exercise equipment keep using the already fit in their commercial? Only part of it can be that that's a subliminal message/goal to the prospective customers. Why not use people who really need their equipment? (It worked for Jared and Subway.) That's who they are selling for, isn't it?

Probably not. The people who are fighting fit usually have more disposable income. They spend money, not just on healthier foods, but on all the equipment and on the fashionably fit togs that are also a feature of the ads.

 What they don't tell: Many times their equipment isn't made for the truly overweight. There are weight limits on the things, usually around 250 pounds. Now, 250 is overweight for most of us, but the people who will most benefit from the products very well may see 250 as a goal to get down to.

There's also the ease of use aspect. If you are lighter, you can make that equipment sing, hum, fly! You can get it going and it goes, goes, goes. If you are around the 250 limit, just getting it to move can be a problem.

If the ponytailed blonde can whiz by on a walker, and the muscle bound guy can pull those elastic handles with ease, it's because they don't need to. Also because they have already done most of the work needed to get the benefit of the products.

No matter how easy it looks for the young and fit, it's work getting there.
It's work getting it started.
It's not easy work, and it's not quick work. But, as the advertising models know, it's good work, and gets easier as you go along.

Make sure it fits, and know, before you start, that you are worth the effort.