This is advice often given to writers these days. It's the latest publishing gimmick, and now the darned habit is bleeding over into episode tv. The shows are starting with -- say someone getting fired. Then they go back to before they got into the trouble that got them fired.
I don't like this as a regular thing. Every now and then is okay, but not two or three shows in a row, and not as even a semi regular opening. (It's okay as a tag or ad, if it's a program that has used that format regularly.
There are a couple of shows that I now turn off if the new episode starts with the story's climax.
For what it's worth, I think it's also bad writing advice, unless well done. Beginner writers often ask "Where do I start?" For years the obvious answer was to start at the beginning. It often takes a lot of writing and reading to decide when the beginning of the story is, but it's a place to start.
Notsomuch in today's publishing market. Today we are advised to start the story near the end and tell it all as a flashback. (Another style of writing that has to be well written to be readable.)
Sorry, major media. A good read or a good program has a beginning, a middle, and an end. In that order.
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